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Ciara Benko is a Senior Vice President at Praytell, where Ciara co-leads the Lifestyle Practice, managing various lifestyle brands. Ciara is also a Senior Director at Tastemade, producing and editing the Webby-nominated video series "A Brand New Leaf" focused on houseplant care. With a background in media relations and strategy, Ciara has worked with clients such as Anheuser-Busch, Pernod Ricard, and Danone. Ciara has also held roles at companies like Weber Shandwick, Civic Entertainment Group, and Edelman. Ciara's educational background includes a degree in Global Studies and Spanish from UC Santa Barbara.