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Adam Read currently serves as the RFID Business Development Manager at Pragmatic, focusing on RFID integrators and customers across the EMEA region, including global key accounts. Previously, Adam held the position of Partner Account Manager at Panasonic TOUGHBOOK, managing the channel in the UK and Ireland, overseeing distribution partners, and receiving the Directors Award in 2022 for outstanding achievement. Earlier experience includes roles as EMEA Business Development Manager at Displaydata, Business Development Manager at Sepura plc, and Channel and Retail Account Manager at Motorola Solutions. Adam's career began at Avnet Technology Solutions as an Account Manager. Educational qualifications comprise a BEng Hons in Materials Science and Engineering from Imperial College London.