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Oleg Dugina is the Head of Operations at Drinks.hr, overseeing digital strategy development, omnichannel experience, and digital transformation. Previously, Oleg worked as the National Customer Marketing Manager for Off Trade and E-commerce at PPD Global, and as the Customer Marketing Manager for Reserve Portfolio at Photos Photiades Group. With a background in strategic planning and marketing, Oleg has experience in brand strategy, marketing communications, and trade marketing activities. An experienced professional in the marketing field, Oleg has a diverse background ranging from sales to IT specialist roles.