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Simon Williams is a seasoned marketing and commercial leader with extensive experience in the sports and entertainment sectors. Currently serving as Chief Commercial Officer at Powerleague, Simon has previously held significant roles including Marketing Director and Regional Director for Arena Racing Company, where notable achievements include driving a 15% growth in year-over-year performance amidst declining industry attendance. Leadership at Brighton & Hove Albion FC and Blackburn Rovers Football Club further emphasizes Simon's proficiency in restructuring teams for improved operational effectiveness and revenue generation. With a foundation in sports marketing established through a creative agency, Simon possesses a diverse skill set that encompasses strategic consulting and team management, supported by a Bachelor of Arts degree in Marketing from Lancaster University.