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Lorena is a Senior Market Research Consultant for Power System Research and is based in Mexico City. She is responsible for conducting specialized market research for the power products industries. Lorena joined Power Systems Research in 2011. Prior to joining Power Systems Research, Lorena held the position of Manager - Strategic Planning and Market Research at Cummins Filtration. She spent 15 years with Cummins Inc. in different roles including strategic planning, market research, market intelligence, pricing, forecasting, communications, new product introduction, customer loyalty measurements, six sigma and sales experience. Lorena received her Bachelor's in Business Administration in 1992 from the Universidad Autónoma Metropolitana in Mexico City, and a Master's in Marketing in 2001 from Monterrey Institute of Technology and Higher Education (ITESM) in Mexico.