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Edward Costa is a seasoned marketing professional with extensive experience in media planning and analytics. Currently serving as Planning Lead at Power Digital Marketing since December 2021, Edward has previously held significant positions at The Sasha Group, Cage Point, Merkle, and House of Kaizen. Throughout various roles, Edward has demonstrated expertise in developing media plans with substantial budgets, generating key performance indicators, and utilizing advanced analytics tools for campaign optimization. Edward’s educational background includes a Bachelor of Arts in English with a minor in Advertising from LIU Post.