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Amanda Winton is a Senior Amazon Advertising Strategist at Power Digital Marketing, where responsibilities include implementing, measuring, and optimizing Amazon DSP strategies while analyzing data within Amazon's platforms. Prior to this role, Amanda served as an Associate Media Planner at Fitzco, managing substantial media budgets and integrating various media channels. Earlier experience includes positions as an Account Management Intern and an Agency Account Associate at Mighty 8th Media, focusing on client management and digital marketing strategies. Amanda began a marketing career with internships at Winton Machine Company, the City of Suwanee, and Gwinnett County Government, contributing to advertising and public relations efforts while also managing camp operations. Amanda holds a degree in Advertising and Cognitive Science from the Grady College of Journalism and Mass Communication at the University of Georgia.