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Guillaume Verdonck is an experienced executive specializing in digital commerce and project management within various sectors. Currently serving as CEO of POWEEND since April 2021, Guillaume oversees the design and operation of wind turbines. As a co-founder of HBJO Online since April 2014, Guillaume supports jewelers in navigating digital commerce. Previous roles include project leadership at ADEO, encompassing omnichannel publication and e-merchandising, and consultant work at Web Kontrast focusing on digital strategy for SMEs. At Leroy Merlin, Guillaume managed web and mobile projects, leading a team of ten and overseeing significant website renovations that resulted in notable increases in traffic and sales. Earlier experience includes product management at La Redoute. Educational credentials include a certificate from Stanford University in Innovation and Entrepreneurship and an engineering diploma from Icam.