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James Broady is a seasoned business development professional with extensive experience in e-commerce and sales management. Currently serving as the Business Development Manager at Pour Moi Ltd since May 2021, James has previously held key positions such as Head of Business Development and Systems at Vanilla Underground and Senior Ecommerce Sales & Business Development Manager at Bells Shoes Ltd. Their expertise includes leading online growth strategies, managing customer service and sales departments, negotiating contracts, and implementing new systems, notably achieving significant sales growth and operational efficiencies. James has a robust track record in international sales and project management, alongside a foundation in warehouse operations and customer service from earlier roles at Morrisons and Cambion Electronics Ltd.