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With over 25 years of experience, Koen has spearheaded the development of world-class events, venues, and businesses in the hospitality and entertainment sectors. His impressive portfolio includes orchestrating major concerts for iconic figures like Elton John and Sting, contributing to the success of high-profile events such as The London Olympics and Formula 1. Leveraging his expertise in event and venue operations, Koen has played a pivotal role in creating exceptional guest technology products. In recent years, his focus has shifted towards the strategic implementation of cutting-edge technologies, aimed at enhancing guest experiences and optimizing operational efficiency through the utilization of data.