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Gary Bartley has a comprehensive background in digital marketing and optimization. Gary currently works at Potters Resorts as the Head of Marketing, overseeing digital marketing strategies and campaigns. Prior to this role, they were a Digital Optimisation Manager at Potters Resorts, where they focused on improving digital performance. Gary also worked as a Digital Marketing Executive at Potters Resorts, where they developed marketing strategies and optimized customer journeys. Before joining Potters Resorts, Gary worked as a Digital Marketing Manager at The One Question, where they developed digital marketing strategies, optimized content for SEO, and created marketing campaigns. Gary also has experience as a Director at ConvertNow, a Conversion Rate Optimisation and Digital Marketing agency, where they focused on data-driven digital marketing and website performance optimization. Overall, Gary has a strong background in digital marketing, optimization, and strategy development.

Gary Bartley obtained a Bachelor's Degree in History from the University of Lincoln, which they attended from 2010 to 2013. Gary also holds several additional certifications, including the Direct-Response Copywriting Specialist certification from DigitalMarketer, obtained in April 2018. In June 2017, they obtained the Certified Ecommerce Marketing Specialist and Certified Optimization & Testing Specialist certifications from DigitalMarketer. Gary also received the Certified Analytics & Data Specialist and Certified Social & Community Specialist certifications from DigitalMarketer in May 2017. In April 2017, they obtained the Certified Search Marketing Specialist certification, and in January 2017, they obtained the Certified Email Marketing Specialist certification. Additionally, in November 2016, they obtained the Certified Customer Acquisition Specialist certification. Gary Bartley also holds several certificates from the Chartered Institute of Marketing, including the CIM Level 4 Award in Integrated Communications (HL) obtained in June 2016, and the CIM Level 4 Award in Marketing (HL) obtained in February 2016.