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Dan Clay is a seasoned professional with extensive experience across various roles in the fields of innovation, insights, and creative strategy. Currently serving as a Partner at Lippincott since July 2010, Dan helps leading companies identify long-term innovation strategies using data-driven customer insights and behavioral science. As the Head of Insights at Potential Energy Coalition since January 2020, Dan develops advertising campaign strategies aimed at raising awareness and engagement around climate change. Previously, Dan co-founded DigiPuppets, creating innovative educational apps, and held an internship at Google focused on enhancing digital advertising through an understanding of human behavior. Dan's career began at the Corporate Executive Board, where Dan advised Fortune 500 executives on customer loyalty and cost reduction. Dan holds an MBA from The Wharton School and a Bachelor of Science from Northwestern University.