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Dwayne Hoffman, CFE, currently serves as Vice President Franchise Development North at Potbelly Sandwich Works and is the Principal Owner of FranPro, LLC, established to represent franchised food and beverage brands. Previously, Dwayne held positions such as Vice President of Franchise Development at Duck Donuts and Senior Director of Franchise Development at Nathan's Famous, Inc. Other notable roles include Director of Business Development at The Coffee Bean & Tea Leaf®, Sr National Account Executive at Starbucks Coffee Company, and Vice President Food Service at Le-Nature's, Inc. Dwayne has extensive experience in franchising, market planning, and business development, with a background in managing customer relationships and driving brand growth across multiple industries. Academic achievements include a Bachelor of Science in Business Administration from Bloomsburg University of Pennsylvania.