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Piotr Chodak is a University Lecturer at KPSW Wejherowo and a Digital Marketing Manager at PORTA KMI Poland. Piotr is responsible for managing lead generation and lead nutrition campaigns, realizing digital marketing strategies, and maintaining and improving all digital channels. Piotr also works closely with digital marketing agencies, builds and optimizes brand portals and landing pages, and implements analytical tools and KPIs at each level of the funnel. Additionally, Piotr is a blogger at CHINY to LUBIĘ, where Piotr publishes content on social media and the blog about China and Poland-China relations. Piotr has a postgraduate degree in Brand Management, a master's degree in international relations, and a bachelor's degree in journalism and public relations.