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Rositsa Nencheva is a seasoned marketing professional with extensive experience in both academia and industry. Currently serving as a Marketing Manager at Porsche Holding since December 2018, Rositsa previously held the position of Associate Lecturer in Marketing at the University of National and World Economy until December 2023. Additional roles include Marketing Analyst and Consultant at Freelancer Marketing, Volvo Representative at MOTO-PFOHE, and a marketing position within the Communication Regulation Commission in Sofia. Rositsa began the professional journey as an Assistant to the Project Leader at EPIQ Electronic Assembly. Educational qualifications include a PhD in Marketing from the University of National and World Economy, a Master's in European Business and Finance from Nottingham Trent University, and a Bachelor's in Marketing from the University of National and World Economy.