Jiayu Lin is an experienced executive currently serving as President and General Manager for APAC at PopSockets. Previously, Jiayu held several leadership roles at Allbirds, including Director of Omni-Channel and Director of E-Commerce. Jiayu also served as Director of E-commerce at MAIA ACTIVE and held a position as Senior Manager of Business Development, Strategy and Operations for Beauty Brands at 小红书. Additionally, Jiayu worked as Manager of Business Development at DeepGlint. Educational qualifications include a Bachelor’s degree in Economics from Oberlin College (2007-2011) and further studies at Harvard Business School.