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Alicia Brady is a Creative Business Development Manager at Pure Entertainment Group Ltd, starting in February 2024. Previously, Alicia served as Group Entertainment Manager at Pontin's from May 2023 to February 2024 and as Entertainment/Live Event Manager at Yorkshire Wildlife Park Ltd from May 2022 to February 2023, where Alicia implemented a new entertainment department. Alicia's background includes owning and directing Scandalous Productions, a dance studio from October 2012 to August 2022, emphasizing talent development and high-end training for aspiring entertainers. Notable projects include choreography and production for "Britain's Got Talent" in 2020, alongside various roles in entertainment coordination and production for events and organizations, including British Cycling and ITV. Alicia holds a Higher National Diploma in Music from ICMP, achieved between September 2010 and 2012.