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Jonatan Loidi is the Founder and CEO of Grupo SET LATAM, with extensive experience as an educator and board member in various organizations. Currently serving as a professor at MBA Executive Di Tella, Loidi directs a course on customer experience design and management. Jonatan holds board positions at ASEA and BeyGoo, and is involved in business development at Go4clic. Loidi is a co-founder of Potenciar PyME LATAM and conducts podcasts for Infobae, focusing on business success and entrepreneurship. As a columnist for Forbes, Loidi addresses strategies for SMEs in Central America and the Caribbean. Additionally, Loidi has held teaching roles at prestigious institutions such as Panamerican Business School and UCA, and has enriched their expertise through leadership training programs at MIT and Disney Institute, among others.