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Gabriela Arienti is a seasoned professional with extensive experience in data analytics, marketing, and communications. Currently serving as Data Analytics & Insights Lead at Telecom Argentina since July 2018, Gabriela specializes in transforming data into actionable insights and defining key performance indicators for marketing campaigns. Gabriela also contributes to academia as a Graduate Teaching Associate at both Pontificia Universidad Católica Argentina and Universidad de Buenos Aires, where responsibilities include teaching and tutoring courses in Digital Marketing, Media Planning, and Communications. Previous roles include Data Analytics & Insights Analyst at Cablevisión Fibertel and Wunderman Buenos Aires, as well as a Marketing & Communications Manager at ZMA IT Solutions. Gabriela holds multiple degrees in Marketing and Communications from prominent Argentine institutions, further enhancing expertise in the field.