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Joseph Chan is an experienced Digital Product Designer with a strong background in shaping product strategies and enhancing user experiences across various sectors. Currently serving as a Digital Product Designer at Emoti since January 2020, Joseph has played a key role in developing foundational design principles and an atomic design system for the company's automated analytics platform. Previously, at Pomegranate Media Ltd, Joseph has honed a comprehensive skill set in user research, branding, UX/UI design, and no-code development, contributing to strategies for numerous billion-dollar global companies. Additional experience includes product design at Chipintoo, freelance UI/UX design for Mindlab International, and roles in innovation coordination at Digital Catapult. Joseph holds a Master's degree in Evolutionary and Adaptive Systems and a Bachelor's degree in Neuroscience and Cognitive Science from the University of Sussex.