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Shelby Alaimo is an accomplished professional with extensive experience in merchandise planning and sales, currently serving as the Head of Merchandise Planning for USW Lauren Apparel, Accessories & Footwear at Ralph Lauren since September 2011. Shelby has effectively led merchandising strategies across various divisions, including overseeing financial targets, product assortments, and pricing strategies. Previous roles at Ralph Lauren include Senior Director positions for the Lauren Sportswear & Dress Division and the Lauren Dress Division, where Shelby collaborated with global merchandising teams and managed significant sales efforts. Prior to joining Ralph Lauren, Shelby was a Senior Account Executive at GUESS?, Inc., managing substantial annual sales. Shelby holds a Bachelor's degree in Marketing Management from Bentley University.