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Josefin Johansson is a professional with extensive experience in customer research, market intelligence, and digital strategy, currently working at Polestar since June 2021 in Global Insights & Analytics focused on customer experience. Prior experience includes roles at adidas from April 2015 to June 2021, including positions in digital strategy, innovation, and retail consumer experience where contributions included supporting digital transformation, managing flagship store openings, and driving strategic recommendations for sales growth. Previous positions also include roles at Borealis as a Process Technician and at 58 grader nord as a Sales Assistant. Josefin holds a Bachelor of Science in Information Technology from Karlstad University, with prior education in computer and system science, technical science, and exchange studies in Australia, emphasizing a solid foundation in technology and user experience, particularly in customization technologies and virtual fitting.