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Joana Braz has a diverse work experience in the marketing field. Joana recently joined Polestar as the Head of Marketing in May 2022. Prior to that, they worked for RENAULT RETAIL GROUP ES from 2017 to 2022, starting as a Marketing Manager for NC, UC & Aftersales and later becoming the Marketing Director. From 2009 to 2017, they worked for BMW Ibérica, holding various roles such as Marketing Manager for BMW i España, Brand Marketing & Dealer Marketing, and Aftersales Marketing. Before that, they worked as an Account Manager at ThinkSmart S.A. and as a Marketing Assistant at BMW Financial Services.

Joana Braz holds a Licentiate degree in Law from Universidade Nova de Lisboa, which they completed from 2000 to 2005. Joana also pursued a Postgrado in Corporate Communications from Universidad Complutense de Madrid in 2005-2006. Additionally, they attended a Curso in Digital Marketing offered by IAB Spain / Google in 2017.