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Amber Morkel is an experienced associate creative director and senior digital marketing copywriter at Poirier Agency since May 2023, contributing to the agency's success through the creation of engaging website copy, press releases, and blog content. Prior to this role, Amber was a Google Ads digital copywriter at Incubeta from September 2021 to April 2023, focusing on developing paid search copy strategies and optimizing PPC ads. Amber also served as an advertising specialist at Topco Media and an online editor at Art in Voyage, overseeing content and implementing marketing strategies. Educational qualifications include a Master's in Population Studies, an Honours in General Psychology, and a Bachelor's in Social Science, all from the University of KwaZulu-Natal.