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Natalia Estevez

Senior Art Director at Pointsmith

Natalia Estevez has a range of experience working in the creative field. Natalia is currently a Senior Art Director at Pointsmith. Before that, they worked at Studio Z as a Brand Strategist, where they developed comprehensive branding strategies for various clients. Prior to that, Natalia was a Creative Strategist at Barrows, where they conceptualized retail marketing campaigns for Fortune 500 companies and provided art direction to elevate brand awareness. Natalia also worked as an Art Director at BriviaDez, where they delivered trade/retail marketing campaigns for clients such as Kraft and Campari. Additionally, Natalia has experience as an Art Director at Innova - All Around The Brand and Junior Art Director at PLANO TRIO, where they worked on merchandising materials and trade/retail marketing solutions for various clients.

Natalia Estevez pursued their education in a well-structured manner, starting with their Bachelor's degree in Industrial Design from Universidade Presbiteriana Mackenzie, which they completed between 2009 and 2014. Subsequently, they attended the University of London for a brief period in 2019, where they specialized in Brand Management. In 2020, Natalia commenced their studies at Louisiana State University, where they are expected to complete their Master of Business Administration (MBA) with a concentration in Marketing in 2022.

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