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Amy Whitby (Cochrane) is a seasoned professional with extensive experience in strategy and business operations, currently serving as Senior Manager of Strategy & Business Operations at PocketHealth since May 2023. Previously, Amy held the position of Manager of International Loyalty Planning at Air Canada from October 2021 to April 2023, and prior to that, held multiple roles at Loblaw Companies Limited, including Manager and Assistant Manager of Loyalty Portfolio Management from April 2019 to October 2021. Amy's career began at Rogers Communications, where significant experience was gained as Senior Analyst and Digital Analyst in Consumer Insights from May 2017 to April 2019. Amy holds an Honours Bachelor of Commerce degree from McMaster University.