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Cameron Craighead is a seasoned professional in sales, marketing, and event management, currently serving as the Sales and Marketing Director for Asia-Pacific at POC since January 2022, after previously holding the title of Marketing Manager in the same region. Cameron boasts extensive experience in the events industry, having worked at Burton Snowboards from September 2015 to December 2021 as the Global Events Director and prior roles as Senior Event Manager and Event Manager. Cameron's career also includes project management roles at RAWMOTION GmbH and EIM Solutions GmbH, alongside leadership as Managing Director at Two Seas Limited. Additional experience includes coordinating major events for St John New Zealand and managing events for the New Zealand Freeski Open. Cameron holds a Bachelor of Commerce in International Business and Entrepreneurship from Canterbury University.