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Shelley Goedeke Frome is a seasoned professional with extensive experience in user enablement and organizational change management, currently serving as Senior Vice President of User Enablement Salesforce at PNC. Previous roles include Vice President of Business Change & Experience Manager and Vice President of Organizational Change Enablement Manager. Shelley Goedeke Frome's career also includes positions as a Marketing Specialist at Tecore Networks, Account Executive at GKV, and Client Program Manager at Carton Donofrio Partners. Shelley Goedeke Frome holds a Bachelor of Science degree in Mass Communication and Business Administration from Towson University, obtained between 1993 and 1997.