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Mason Hooten has worked in the marketing field since 2013. Mason began their career as a Senior Performance Marketing Associate at Dot&Bo, where they allocated a monthly budget of over 230k and drove over 12 million dollars in company revenue above ROAS goals. Mason then moved to Sisense for Cloud Data Teams as a Marketing Coordinator, where they worked primarily on Google Ads, Twitter Ads, and LinkedIn Ads, focusing on sales funnel generation and remarketing campaigns. In 2017, they worked as a Digital Marketing Associate at SingleStore and a Marketing Manager at Wilbur Labs. In 2018, they became the Demand Generation Manager at Nylas, where they were responsible for conceptualizing, planning, directing and optimizing audience targeting, creative/media, and budget allocation to maximize growth and business results. Most recently, they have been the Marketing Director at iDentalSoft since 2019, where they have been managing the online/digital acquisition marketing budget and optimizing for key metrics including audience reach, engagement, lead generation, and spend.

Mason Hooten obtained a Bachelor of Science (BS) in Society and the Environment from the University of California, Berkeley between 2009 and 2013. In 2020, they earned a certification in Email Marketing from HubSpot Academy. In 2022, they obtained a Google Ads Search Certification from Google Ads.