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Judith Sanchez Lopez serves as the General Manager LATAM at PM International, leading market expansion for the $3 billion German company across 45 countries since July 2023. Previously, Judith co-founded and served as CEO of Emerge Clever, providing strategic consulting in business and marketing with a focus on the beauty and wellness sector. Judith's extensive experience at JAFRA Cosmetics International spanned over three decades, culminating in roles such as SVP & General Manager Jafra USA, Global Chief Marketing Officer, and Senior Commercial Vice President, where responsibilities included full P&L accountability and creating strategies for customer engagement. Judith began a career in education as an Educational Researcher at Secretaria de Educación Publica and holds degrees in Pedagogy and various diplomaturas in quality administration and strategic planning.