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Peter Lee is a seasoned professional with extensive experience in customer ecosystem development and big data analytics, currently serving as the Head of Customer Ecosystem, Payment & Big Data at PLUS Malaysia since June 2018. In this role, Peter Lee drives innovative revenue-generating business models while enhancing customer value through the PLUS Customer Ecosystem framework. Previous positions include leading customer loyalty initiatives and developing disruptive cashless payment strategies. Prior to PLUS Malaysia, Peter Lee held the role of Head of BTL Campaign Management at Digi Telecommunications, focusing on customer base performance, and served as Manager at Accenture, specializing in customer analytics and strategic marketing. Peter Lee holds a Bachelor of Accounting from Universiti Malaya and is furthering education in Agile Project Management at the University of Oxford and Mastering Negotiation and Influence at MIT Sloan School of Management.