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Alexandre Gotthilf began their career in 2010 as a Summer Associate for ASAS Systems. In the same year, they joined Cisa Trading S/A as a Trader, where they negotiated the importing and financing of executive aircraft, yachts, and other high-valued assets across Brazil. In 2015, they joined Pitzi as a Business Development Manager and General Manager of Trade In, where they were responsible for building business plans, strategic objectives, and budget planning. In 2017, they co-founded Plugify and served as the CEO. In 2021, they were selected to participate in the Scale-Up Endeavor program at Endeavor Brasil and was also named a Latitud Fellow.

Alexandre Gotthilf completed a Master of Business Administration (MBA) from FGV - Fundação Getulio Vargas in 2019. Alexandre also attended ESPM Escola Superior de Propaganda e Marketing from 2008 to 2012, and Graded - The American School of São Paulo from 1993 to 2007.