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Sam is embedded in every aspect of the fitness and performance training content here at PLT4M as the director of performance. That means he’s on top of everything from high-level program sketching to writing workouts and developing demo videos. Sam co-founded PLT4M in 2012 alongside Alex and never looked back. When work wraps up for the day, Coach Sam enjoys reading, film editing, and graphic design. A former D-1 athlete and wellness teacher, these days can be found Sam on the sidelines as an assistant football coach at a high school outside Boston.