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Pedro Massa is an experienced professional in business expansion and franchising, currently serving as the Expansion Manager at Plenoil since January 2022. Previously, Pedro held roles such as Real Estate Consultant at KW SOMOS and Expansion Manager at Auchan Retail Portugal, where responsibilities included market studies and expansion planning. Pedro's extensive background also includes positions at Os Mosqueteiros and SPAR, focusing on market prospecting and the management of new store openings. Notably, Pedro spent over 16 years at DIA PORTUGAL Supermarkets as an Expansion Manager, overseeing various store formats and franchising processes. Pedro's early career includes roles in sales and account management, building a solid foundation in marketing with a degree from IPAM.