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Sofia Rojas Smith has a diverse work experience in the marketing and communications field. Sofia most recently worked at Mallplaza as a Product Manager de Marketing starting in April 2022. Prior to that, they were the Jefe de marketing at KiosClub American Supermarket from November 2021 to April 2022. Sofia also worked at Komax S.A. as the Coordinadora de Campañas CI from January 2021 to December 2021. Sofia gained project management experience at Falabella Retail S.A as a Project Manager de Marketing from October 2018 to January 2021. Sofia started their career as an Ejecutivo PR at e-press from March 2017 to October 2018 and as a Periodista at Canal 13 S.A. from September 2016 to January 2017.

Sofia Rojas Smith pursued their education from 2011 to 2016 at the Universidad Adolfo Ibáñez, where they obtained a degree in Communications with a specialization in Journalism (Periodista). Sofia has also obtained a certification in Digital Marketing from the IAB Europe in March 2020.