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Ademola Ibitayo is a skilled professional with expertise in paid social media management and influencer marketing. Currently serving as a Paid Social Executive at PlayOJO since March 2024, Ademola focuses on data analysis and performance reporting for player acquisition campaigns. Prior experience includes roles as a Rescue Coordinator at Call Assist Ltd, Influencer Marketing Manager at ALT. Fragrances, and Paid Media Specialist for various SMEs, where significant revenue generation and campaign success were achieved. Ademola has a strong background in social media strategy, demonstrated through successful engagement increases as a Social Media Manager for multiple companies. Ademola holds an MSc in Applied Data Science from the University of Essex and a BTech in Microbiology from the Federal University of Technology Akure.