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Morgyn Seigfried currently serves as the General Manager of NIL at Penn State Athletics with Playfly Sports, having previously held the position of Director of Athlete Relations, Digital and Brand Strategy at On3. Prior experience includes serving as an Agent for Marketing and Branding at WME, and Associate Athletics Director for Creative and Branding at the University of Kansas, where significant achievements in social media and branding were recorded. Prior roles also encompassed various strategic and creative positions at Temple University, where Morgyn successfully increased engagement across multiple social media platforms and led digital content initiatives. Earlier career experiences include a reporting role at ABC 6 and various athletics marketing positions at Lipscomb University, showcasing a strong foundation in sports communication and marketing. Morgyn Seigfried holds a Bachelor's degree in Broadcast Journalism and a Master’s degree in Digital Innovation Marketing from Temple University.