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Bibbi Wikman is a strategic advisor, marketing executive, and investor specializing in the gaming industry. They currently serve as the Marketing Manager at Starbreeze Entertainment, driving global marketing strategies for the PAYDAY franchise while also mentoring at SpielFabrique and acting as an ambassador for Women in Games. As the founder of PlayCap, an international investment network of senior women in gaming, Bibbi leads efforts to empower female founders and provide early-stage funding. Previously, they were the Head of Brand & Publishing at Aurora Punks and have held various roles in marketing and project management across the industry. Bibbi also founded Cold Pixel, an agency that supports gaming companies with brand strategy and marketing execution.