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Ashley Strich has been working in the creative industry for over 10 years. Ashley began their career in 2007 as a Party Assistant at Funfit Family Fitness. In 2012, they worked as a Design Intern for Rainbow Trust Children's Charity and as a Graphic Designer for James Madison University's Office of Admissions. In 2013, they took on the role of Graphic Designer and Graphic Design Intern at Love & Hummus Co. where they worked on packaging for Hummus Jars, Tahini Dips, and crackers. In 2014, they worked as a Director of Public Relations, Chapter Advisor, Visual Designer, and Junior Visual Designer at Sigma Alpha Epsilon Pi. Ashley also began working at Zappos Family of Companies in 2014 as a Sr Visual Designer and Business Director. In 2010, Ashley Strich started their own freelance/contract design business, Sincerely Strich, where they have done graphic design work, photography services, social media work, invitation suites, event design, branding, presentation decks, illustrations and more. In 2021, Ashley Strich became the Head of Creative Operations at Playbook Technologies Inc.

Ashley Strich attended James Madison University from 2010 to 2014, where they earned a Bachelor of Fine Arts (BFA) in Graphic Design.