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Lucrezia Di Francesco is a seasoned professional with extensive experience in advisory, business development, and communications across various sectors. Currently serving as a Founding Member at PLAYBOOK and an Advisor at the Ministry of Tourism of Saudi Arabia, Lucrezia has demonstrated expertise in creating strategic communication and social media plans. Previous roles include Country Director at Oxford Business Group, where responsibilities included managing research initiatives and fostering relationships to attract foreign direct investment, as well as serving as Project Coordinator for The Worldfolio and Business Development Manager at Novus. Lucrezia's background encompasses significant positions in marketing, public relations, and event management, showcasing a proven ability to drive business growth and develop successful strategies. Educational qualifications include a Bachelor of Arts in Languages and Economics from both Universidad de Sevilla and Università degli Studi di Torino.