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Yasmim Ribeiro is an experienced marketing and communications professional currently serving as a marketing analyst and press advisor at Play9 since February 2023. Previously, Yasmim worked at Approach Comunicação from August 2021 to February 2023, holding roles in client service and as a press intern. A temporary communication consultant at Eureca in mid-2022, responsibilities included developing communication plans and managing social media content. Yasmim's background also includes communication advisory roles at Theatro Municipal do Rio de Janeiro and experience as a reporter at Rádio Arquibancada during major events. Educational qualifications include a bachelor's degree in Journalism from ESPM and additional postgraduate studies in Strategic Communication and Branding, as well as a current postgraduate program in Psychoanalysis and Contemporary Analysis.