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Leo Filgueiras is an experienced professional in content intelligence and creative strategy, currently serving as Coordenadora de Inteligência de Conteúdo at Play9 since August 2021, overseeing team development and project management. Prior roles at Play9 include Senior and Pleno Content Intelligence Analyst, focusing on performance research and strategic insights for client channels. At Winnin, from January 2018 to August 2021, Leo held positions as Cultural Analysis Lead and Creative Strategist, providing data-driven consulting and trend analysis for brands. Earlier experience includes working as a writer for Vezpa Pizzas, managing social media and content creation. Leo holds a Bachelor's degree in Publicity from Pontifícia Universidade Católica do Rio de Janeiro and completed professional courses in Graphic Design at LSD - Lisbon School of Design and UX Design at Mergo User Experience.