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Pierig Bouret is a seasoned marketing professional with extensive experience in various leadership roles across multiple companies. Currently serving as Responsable Marketing Produit at STIHL France since September 2021, Pierig has also held the position of Regional Director of Sales and Marketing at MT Distribution since April 2020, focusing on go-to-market strategies for e-mobility brands like Ducati, Lamborghini, and Aprilia. Previously, as Head of Marketing & Communication at Haier from September 2014 to July 2020, Pierig led a brand transformation strategy to secure a top position in the European white goods market. Additionally, Pierig achieved significant market share growth as Marketing Manager at Indesit Company and gained early career experience with Rip Curl and Procter & Gamble. Pierig holds a Master’s degree in Marketing from KEDGE Business School.