Anna-Lisa Malek is a marketing communication specialist with extensive experience in B2B online marketing, content creation, and SEO/SEA strategies. Currently employed at Plansee since November 2022, Malek focuses on optimizing the organic performance of the corporate website and managing search engine advertising channels. Prior roles include Marketing Communication Manager at STW - Sensor-Technik Wiedemann GmbH, where strategic marketing communication and campaign analysis were pivotal. Malek's background also encompasses employee communication at Generali Deutschland AG, foreign trade promotion at Bayern International, and project management at the ITALCAM Italian-German Chamber of Commerce. Malek holds a Master of Arts in Global Management and Communication and a Bachelor of Arts in Italo-Romanistik & Volkswirtschaftslehre.
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