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Dejan Micanovic has extensive experience in business development, brand management, and category management within the retail industry. With a Bachelor's degree in Trade and Marketing from Belgrade Business School, Dejan has worked at companies such as Planeta Sport, Intersport S trgovina d.o.o., and MPC HOLDING Entrix d.o.o. Dejan excels in strategizing sales plans, analyzing market trends, coordinating with store managers, and educating retailers on product offerings. Dejan is detail-oriented and has a proven track record of driving business growth and improving company positions through strategic planning and analysis.