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Kim Fend has a diverse work experience in various roles and industries. Kim started their career as an Online Category Manager at Decathlon Germany in February 2015 and held this position until August 2017. Kim then transitioned to the role of Team leader & Operations Manager at the same company, where they worked from February 2015 to February 2021. During their time at Decathlon, Kim also served as a Category Manager from June 2019 to October 2021 and as a Digital Analyst from February 2021 to October 2021.

In 2021, Kim joined adidas as a Manager Digital Analytics. In this role, they were responsible for consulting on digital topics and analyzing and optimizing webshops to drive growth and test innovative initiatives. Kim worked at adidas until November 2022.

Currently, Kim is employed at Plan.Net Group as a Senior Manager Research & Digital Analytics, a position they started in November 2022. Further details about their work at this company are not provided.

Kim Fend attended the Internationale Berufsakademie (iba) from 2015 to 2018, earning a Bachelor of Arts (BA) degree in International Business Administration. In addition to their degree, they obtained certifications in Coaching Skills for Leaders and Managers from LinkedIn in April 2022, and in EDITED Retail Certified from EDITED Retail Certified in October 2021.