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Kritika Rachel Stephen is an experienced marketing professional currently working as a Product & Growth Werkstudent at Pomélo+Co. since August 2024. Previously, Kritika held the position of Senior Manager in Brand Strategy at Kult App from April 2023 to May 2024, where responsibilities included developing comprehensive marketing strategies and social media activations. Kritika also served as Brand Manager at Gush Beauty from October 2021 to December 2022, leading content planning and creative strategy across digital platforms. Earlier roles include Content Strategist and Executive Brand Manager at Grey Group and Marketing Assistant positions at The Idle Man, Obsessory, Boots UK, and Be Visible. Kritika holds a BA (Hons) in Fashion Management from Nottingham Trent University and is pursuing an Executive MBA in Business Administration and Management at SRH Berlin University of Applied Sciences.