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Simon Murphy is an experienced pricing and revenue management professional currently serving as the National Pricing Manager at PlaceMakers since July 2021. With a robust background in strategic pricing analysis and management, Simon has held key roles including Director at Orbit Stages NZ since June 2008, Head of Revenue Management and Pricing at NZME. from February 2014 to July 2021, and Senior Pricing Analyst at Yellow New Zealand from October 2012 to January 2014. Simon's expertise encompasses the development of pricing frameworks, revenue optimization, and the implementation of data-driven solutions like Power BI dashboards. Simon holds a Bachelor of Management Studies in Finance and Marketing from Waikato University, completed from 1994 to 1997.