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Reto Senti currently serves as a member of the Verwaltungsrat at hajk Scout & Sport AG since June 2021 and holds the position of Chief Digital Officer and Director of Purchasing at PKZ Burger-Kehl & Co. AG since February 2013. In this dual role, Reto Senti oversees the purchasing department for approximately 40 stores in Switzerland, managing a team of over 20 individuals across various functions, including buyers and designers. Previous experience includes serving as Area Sales Manager for PKZ and Paul Kehl, Store Manager, and Deputy Store Manager at PKZ Burger-Kehl & Co. AG. Reto Senti holds a Bachelor of Arts in Economics from HWZ University of Applied Sciences in Business Administration Zurich and an Executive MBA from the University of Zurich.