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Doreen Webel serves as the Head of Marketing at LOEB AG since March 2024, contributing to the Extended Executive Board and overseeing various aspects of retail marketing, including creative and strategic direction, campaign management, CRM, PR, and visual merchandising with a team of over 25. Simultaneously, Doreen holds the position of Head of Editorial Content & Creative at PKZ Burger-Kehl & Co. AG since November 2018, where responsibilities include creative direction and content production across multiple platforms, along with overseeing editorial operations for INSIDE, Switzerland's largest fashion and lifestyle magazine. Previous roles include CEO & Marketing at HUMANICS, Head of Ecommerce & Digital Marketing at TALLY WEiJL, and Creative and Communications Director at SWAROVSKI, among others. Doreen's educational background includes a CAS in International Marketing Management from the University of St.Gallen and a Dipl. Designer degree from HTWG Hochschule Konstanz.